About
Strategic brand leader. Creative powerhouse.
Nicole Fadden is a strategic brand leader with over 20 years of experience shaping bold, effective brand strategies and bringing them to life through innovative marketing, design, and operational leadership. Known for balancing high-level vision with hands-on execution, she combines creative ingenuity with a roll-up-your-sleeves mentality to drive lasting impact.
With a background spanning global brand portfolio management, product development, digital marketing, and business operations, she has led the transformation and growth of both established and emerging brands — from award-winning creative campaigns to full-scale business turnarounds.
Her entrepreneurial mindset is at the core of everything she does. Whether she's leading a team through strategic change, launching a new product line, or jumping in to pack orders when needed, Nicole is resourceful, results-driven, and relentlessly solutions-oriented.
She has also organized and structured creative departments for companies expanding their creative capabilities — developing processes, hiring talent, and establishing business strategy. At the core of it all, Nicole believes in people: fostering talent, encouraging teams that support one another, and keeping the work fun.
Strengths
Where she's strongest.
- Global Brand Portfolio Management
- Brand & Creative Development
- Building and Leading Creative Departments
- Art, Creative & Photo Direction
- Marketing & Media Strategy
- Merchandising Strategy & Product Development
- Digital Marketing Campaigns
- Building & Managing E-Commerce Sites
- Vendor & Agency Relationships
- Business Strategy & Planning
Leadership
Principles for leading a team.
Strengths first
Learn each individual's strengths and use them to counter others' weaknesses.
Set goals
Establish clear expectations — and never ask the team to do anything I would not do myself.
Inspire growth
Educate and share knowledge to empower the team and grow their capabilities.
Communicate
Give constructive feedback to better the team and individual — and welcome the same in return.
Listen
An open door, always. I might not have every answer, but I will strive to find a solution.
Work as a team
Own mistakes rather than assign blame; learn, improve, and keep growing together.
Stay positive
With the right attitude, we can overcome anything.
Celebrate wins
Even small ones — they are stepping-stones to great accomplishments.