Creative Brand Strategist. Business Operations Leader.

Restore Naturals (private label for Kapra Cosmetics)

• Drove strategic development and market penetration of the Restore Naturals brand — 192% business growth over four years through comprehensive brand management and innovative marketing.
• Revitalized a declining brand across every touchpoint: packaging, positioning, pricing, advertising, website, social, digital, copy, sales materials, video, events, photo shoots, and operations.
• Opened new business channels — wholesale, commercial, retail, e-commerce, and digital marketplaces — achieving notable growth and market expansion.
• Directed agency-led campaigns (PR, DRTV/BRTV, packaging, digital media, website CRO/UX), using data analytics to refine strategy and deliver a 39% sales increase.
• Built and led a high-performing team while implementing new processes and efficiencies across the marketing function.

Kapra Cosmetics

• Trusted advisor to the President on critical business decisions, operational challenges, and growth initiatives.
• Spearheaded company-wide processes and procedures, including deployment of a new MRP system to streamline manufacturing.
• Managed talent acquisition, employee relations, and performance management to foster a high-performance culture.
• Acted as executive project manager for high-impact strategic initiatives and cross-functional alignment.

• Led the strategic formulation and execution of Caribou's brand vision across internal teams and external agencies.
• Brought annual brand and product campaigns in-house for significant cost savings and budget optimization.
• Shifted marketing focus from traditional print to digital platforms through strategic partnerships.
• Rebuilt and led a multidisciplinary creative team of five, unifying product, retail, brand, creative, and sales efforts.

• Pivotal executive team member at a company building brands with artists, TV personalities, photographers, and companies — central to rapid, substantial growth.
• Created comprehensive brand strategies: positioning, style guides, segmentation, visual identity, communication plans, product assortment, and licensing.
• Led data-driven digital marketing and social strategies that grew brand presence, engagement, and sales.
• Expanded client brands through new product lines and e-commerce, leveraging drop-shipping models for flexibility.
• Led a core team of seven and built strong client, vendor, agency, and manufacturer relationships.

• Oversaw Best Buy's $2.2B Exclusive Brands portfolio, aligning private-label offerings with the Best Buy brand.
• Guided global restructuring of the Exclusive Brands portfolio and the narrative for brand extensions.
• Managed an urgent flagship private-label rebuild — brand guides and 700+ SKUs delivered in four months with global teams.
• Crafted branded digital campaigns across paid and owned media; promoted from Packaging and Creative Services Project Manager.

• Built the Creative Services division from concept to execution: key hires, service offerings, and scalable processes.
• Directed creative visual development, copywriting, and photo studio operations with a core team of three and up to 15 contractors.
• One of six General Managers entrusted with business strategy, facility operations, and employee development.