Packaging & Label Revitalization
Updated a brand look that was already recognizable in the industry while bringing product benefits forward on every label.
Case Study · 2020 – Present
Restore Naturals
Director of Business Operations & Brand Strategy, Restore Naturals / Kapra Cosmetics
A recognizable but declining eco-friendly cleaning brand, revitalized end to end — packaging, positioning, pricing, e-commerce, broadcast, social, and sales channels — into a growing business with national reach.
192% business growth over four years
39% sales increase from agency-led campaigns
All brand touchpoints unified — shelf to screen
The Work
Every touchpoint, revitalized.
New E-Commerce Website
Redesigned and rebuilt the brand storefront with conversion-rate and UX improvements.
DRTV Campaign with AsOnTV
Directed broadcast response campaigns with external agencies, contributing to a 39% sales increase.
Social Media & Digital Marketing
Built always-on social presence and data-driven digital campaigns across channels.
Wholesale & Digital Marketplaces
Opened new business channels: wholesale, commercial, retail, and digital marketplace platforms.
PR & Marketing Materials
PR campaigns and a refreshed library of sales and marketing collateral across the brand.
Brand Foundation
Three pillars, carried through everything.
Safe
Products that are simpler, safer, and greener for your family and the Earth.
Environmental
Minimal resource use across packaging, electricity, and fuel.
Cruelty-Free
Never tested on animals at any point in product development.
“Restore Naturals has some of the most effective, eco-friendly cleaning products in the world. You've got to check them out!”
— Kevin Harrington, original Shark from Shark Tank
In the Wild
The brand at work.
