Nicole Fadden

Brand Building

Complete brand worlds built from the ground up — identity, voice, style systems, products, and campaigns that give a brand meaning and momentum.

Branding the Kilchers

Eivin & Eve Kilcher

A full lifestyle brand for Eivin and Eve Kilcher of Alaska: The Last Frontier — identity, mood, apparel, and content built around their homestead ethos.

Eivin and Eve Kilcher brand campaign header imagery
Brand moodboard establishing the Kilchers homestead aesthetic
Eivin and Eve Kilcher brand logo design
Branded cap designs for the Kilcher apparel line
Branded hoodie designs for the Kilcher apparel line
Branded shirt designs for the Kilcher apparel line
Kilchers brand environment and merchandising wall
Lifestyle content development for the Kilchers brand

Compawssion

Compawssion

Ground-up brand creation for a pet lifestyle company — naming system, identity, style guide, product sheets, billboard, app concept, and e-commerce presence.

Compawssion brand campaign header
Compawssion logo design
Compawssion brand tagline treatment
Compawssion visual style guide
Compawssion brand color palette swatches
Compawssion brand voice and copywriting examples
Compawssion outdoor billboard campaign
Compawssion mobile app concept design
Compawssion e-commerce website design
Compawssion Diva product line branding
Compawssion Murdock product line branding
Compawssion Sasha product line branding
Diva product sheet — pet pillows
Diva product sheet — bottle
Diva product sheet — bags
Diva product sheet — phone cases

The Real D.B. Cooper

The Real D.B. Cooper

Brand identity and launch campaign for The Real D.B. Cooper — logo, content strategy, book and DVD packaging, and outdoor advertising.

The Real D.B. Cooper brand campaign header
The Real D.B. Cooper logo design
Content development for The Real D.B. Cooper brand
Book design for The Real D.B. Cooper
DVD packaging for The Real D.B. Cooper
Billboard advertising for The Real D.B. Cooper