Creative Brand Strategist & Storyteller

Building brands with meaning, momentum, and market power.

Award-winning creative with a sharp eye for design and a strategic mind for brand building — shaping and scaling products, visuals, and stories that connect with real people and drive meaningful growth.

Currently

Leading brand strategy & operations at Restore Naturals

Since 2020, Nicole has directed business operations and brand strategy for Restore Naturals and its parent, Kapra Cosmetics — revitalizing the eco-conscious cleaning brand across packaging, e-commerce, broadcast, and retail, and driving 192% business growth along the way.

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Restore Naturals cleaning products in professional use
Nicole Fadden

Twenty years of brand leadership. One entrepreneurial mindset.

From a $2.2B private-label portfolio at Best Buy to full-scale brand turnarounds, Nicole blends big-picture strategy with a roll-up-your-sleeves mentality.